A large percentage of the population chooses e-commerce shopping over traditional shopping. They find it easier to explore and acquire details about the companies, evaluate and compare the quality of products and services, and make an intuitive one-click purchase. However, with the growing demand for online shopping, the competition among retailers is increasing at a rapid pace. The days when you only needed to set up a website and write a few informative posts to draw the attention of your audience are long gone. There is no denying that custom web development is an ideal solution for businesses that want to leave the best first impression on their audience with an impactful and premium web design.
Today, if you want to stand out of the competition, you need to create a website that offers a seamless user experience and real service value. Now, creating a website has become easier than ever before. All you have to do is choose from an extensive range of neat and high-quality web design templates and customize them to your niche. This idea might work for some businesses that only need a place for the customers to land, but it will not help you stand out from others.
If you want to build a website that represents your brand and looks relevant to your niche, then, consider hiring an e-commerce development company. If you are still not sure whether the custom web development is worth your money or not, you have come to the right place! In this post, we will show you the reasons why you must choose an e-commerce website development company for your business.
The USP of CMS development services is that it allows you to build a personalized website. Customers do not want a professional-looking or feature-packed website that hardly resonates with your brand. They need a user-friendly and intuitive design that allows them to navigate around as easily and smoothly as possible. That’s what you can expect from custom web development services.
You don’t get to add personalized effects to your website if you use a template. Even if there are a few customization options available, you can’t really rely on these templates for a fully customized website. A personalized website gives you an opportunity to explain what you do and the types of services you offer in a customized way.
Improves Your SEO Ranking
Do you know 70% of small retailers do not invest their money in building an SEO strategy? You can’t get your website indexed in the search engine without a proper SEO strategy in place, let alone ranking on top of Google. Sure, you can use any random template that looks similar to your niche, but what about customization? How do you plan on developing a website that offers a quality experience to your audience while securing a good rank on Google?
One of the benefits of custom web development services is that you can expect more help and a set of unique and advanced features for your website. The web development companies consider your goals and design a website that fits your individual needs and requirements. In addition to that, the custom web development service providers pay special attention to the design of your website, content, and keyword implementation. They ensure that your website has the right keywords, alt tags, meta tags, and other features that can help improve your ranking on Google. They help you develop a mobile-friendly website that runs well on all types of devices.
Give the Best Experience to Your Customers
You must already know what your customers are looking for when visiting your website. Maybe, your website is purely about informative tips and guides that help people make the right decisions and choose the best products or it can be an e-commerce store where you expect your customers to complete their purchase.
The template websites have options that enable users to display the bookings, call-to-action, and other shopping-related options, but the question is does it allow you to display these offerings in a suitable format? As there are limited customization options available, you can’t really get these features across to your audience in an appropriate way. That’s because the web designs are for the masses, not a single person.
Custom web development companies focus on developing a website that caters to the individual requirements of your users. They keep your target audience in mind when adding features to your website.
It is Easy to Make Changes
Google has recently launched the Google web stories feature that makes it possible for website owners to get their message delivered to their target audience in the best way. As the technology progresses and new tools emerge in the market, you will want to implement these changes to your website to keep it up-to-date. Now, implementing these changes could have a significant impact on your website design, as you may have to adjust other features to introduce new effects. Fortunately, that’s not a problem with a custom website, as every feature of a customized website is adjustable. With a template website, you will have to make adjustments to different components to introduce new changes. Not only is it a lot of work, but these changes can affect your site’s design to a large extent.
Choose a Suitable Hosting Company
The best hosting company for your business is the one that handles uptime monitoring flawlessly. Building your website from scratch may sound daunting initially, but it’s the best way to design a premium and effective website that runs smoothly on all devices.
Besides, it gives you an option to select a suitable hosting company that backs up your data wherever you need it. You could also ask the website designer to help you choose the best hosting company for your website.
Keep Your Website Up-to-date
The template you must have implemented on your website a few years ago may no longer look good now. Unlike custom web development services, you can’t just make small changes in the design to make it fit your customers’ expectations and the current website design trends. That being said, chances are you will have to build your website from scratch by choosing a new template or hiring the best web development company.
While innovation is recommended, you can’t change the entire website design as it might hurt your brand’s image in the long run. That’s not going to be a problem with a custom website. If you feel that some features of the website look outdated or they no longer resonate with your brand, you have the option to change these features on your own. You can keep changing these features from time to time to ensure that your website looks and feels relevant to your brand.
Startups often start their businesses with a basic website. If you are also planning to start your business as a small retailer, consider investing in your website. That’s because you may not need a high-end website now, but as your business grows, you will want your website to have more features and offer a seamless user experience. As mentioned above, template websites have limited customization options, which means you don’t really get to expand or upgrade your website later. The last thing you want is to build your website from scratch just because the current website design does not allow you to add more products or improve the design of your web pages.
A custom web design is comparatively less complicated. In fact, you can make any number of changes to your old website without having to start from scratch. You don’t even need to hire professional designers to implement these changes to your website given that you have basic designing knowledge. That’s the specialty of custom web development. It gives you the freedom to design your website however you want and scale up the website later.
The lack of flexibility makes it really difficult for people to alter the website design according to their convenience. Custom-made websites, on the other hand, can be customized or altered whenever you need them. What makes template websites inflexible is the fact that the code is already built, and there is no way you can change it unless you are the owner of the template. You can customize it a little bit, such as changing the colors, but the customization options will be limited.
Build Your Reputation
You may not necessarily be creating a website for an e-commerce store. Perhaps, the only purpose your website serves is building your image in the digital market. Even if the only reason you are developing a website is to make people aware of the services you offer or to add something valuable to your business card, you need to focus on the design. That’s because your website is the first thing your target audience is likely to check when researching your store and the products you sell.
According to the studies and research, it takes your potential customers no longer than 7 seconds to decide whether or not they should invest in your company. They check your logo, images, content, and other website stuff to get a better idea of your brand and the services you offer. Your website must represent your business and what you truly offer. That’s why experts recommend you check the websites of your top competitors to get a better understanding of the elements, design, features, navigation, user interface, and UX.
Take some time to note the USP of their business and how well they portray that through their website. Have you noticed that the more popular a company is, the better and more advanced its website is? That shows how important a customized website is for a business. Not only does it give a boost to your image, but a high-quality website can transform your business by growing your customer base and increasing your sales.
It is Affordable
A majority of people use ready-made website templates just to save a few hundred bucks on customized web development services. We can’t deny that custom web development will cost you higher than the templates; after all, the latter is available for FREE. However, if you consider the user-friendly, customer support, uptime, hosting services, SEO, and technology, there is a good chance the custom website will pay for itself in a few months. It also grows your profit potential by allowing you to sell your products and services through a customized platform.
Even the paid website templates do not come with customizable features and advanced options that can cater to your unique business model. Once your website design is outdated and it no longer looks relevant to your current services, you will have to invest more in the designing services. At the end of the day, you will have to hire a custom web developer to renovate your website and make it in line with your services. That will cost you a lot more than what you would have paid had you hired a custom developer when building a website. Add to this the maintenance cost, and you will end up paying a significant amount on website development.
You Get to Enjoy the Ownership
You might be using the template for your website and adding your products and services to the design, but note that you will never own the right to the templates. As someone has built the website, they will be considered the owner. On the other hand, custom web development involves building a website from scratch, giving you full ownership of the platform.
In addition to that, you get to make changes to the website however you wish. From adding new features to changing the code, you can introduce as many changes to the website as you want. Now that you have paid for each component, you do not need to worry about losing the ownership right or having any liability.
The CMS builder might seem a cost-effective option for web development services initially, and these tools may help you develop a professional-looking website. However, they do not make your website unique; neither do they offer any value to your viewers. As mentioned earlier, these templates come with a few limitations that might make it difficult for you to introduce changes to your website or create a website the way you want.
It doesn’t allow you to build a website according to your preference. Custom web development services not only allow you to change your content as you like, but it helps you be unique and represent your brand in the most effective way possible. You don’t have to do what others are doing. You can choose your own way to design a high-quality website that looks great and offer the best value to your audience.
The more you customize your website, the higher the value it will offer to your target audience. A unique website will give you a competitive edge. Now that your website looks different from your audience, chances are it will generate high traffic and boost your conversion rate significantly.
Improved Website Speed
People lose viewers and deal with reduced conversions with a slow-loading website. Even a small delay in your website could result in lost conversions, which is why it is really important that you focus on your website speed. Having a fast-loading website is extremely important for your brand’s image, as it will not only boost your profits but result in higher engagements.
The more images, functions, and tools you integrate into the website, the slower its speed gets over time. Now, the ready-made templates come with many features that may or may not be relevant to your business. There is a good chance the tool comes packed with extra functions that your website does not need. Not only will it affect the structure of your website, but these features will have a negative impact on your website’s loading speed.
An average customer waits for no longer than 3 seconds for a website to load. That’s why a custom website is your best bet. It gives you a chance to incorporate the features that you are going to need for your business, instead of using all the built-in components. It will also help you create a de-cluttered website that looks flawless while loading quickly.
Security is the utmost priority. That’s because the online forgeries and cybercrimes have reached a point where Google has started warning people about improving their website security to offer a safe experience to the users. Buying an SSL certificate for your website is not all to guarantee you enough security. If you really want a secure your website, you need to work on the overall security of your platform. The main issue with the CMS builders is that they might make your website vulnerable to risks and attacks. If any website built with the same template has any security issues, there is a chance it may affect all the websites built using the platform services.