According to WhatsApp, “WhatsApp supports more than 2 Billion users around the world”, therefore it has clearly emerged as the global leader in the area of messaging. What initially started as a platform to connect with family and friends is now evolved as a medium for businesses to engage customers instantly and effectively.
Any commerce (B2B, B2C, P2P, C2B, C2C) is all about listening and responding to the customer needs. Social media and instant messaging has brought in the same expectation of quick response from the businesses. Therefore the businesses need to be active wherever and whenever their customers need them. This gave rise to the need for facilitating business-customer interactions on social platforms such as Facebook messager and WhatsApp.
WhatsApp Business is the business edition of this world famous messaging app. It allows small businesses to freely connect with their customers and/or employees over WhatsApp. WhatsApp Business API, on the other hand, is for medium and large businesses helping them connect with their customers globally through automated and quick responses.
Customers do not install any other app to contact or be contacted by the businesses. They just need to allow businesses to communicate with them over WhatsApp. Further, as WhatsApp Business accounts are listed as businesses, customers know that they are being contacted by a business account rather than a Personal WhatsApp account.
As per WhatsApp team, “WhatsApp Business app is built with the small business owner in mind.” With the app, businesses can easily interact with their customers by using tools to automate, sort, and quickly respond to customer messages. It allows them to showcase and promote their products. Features like Business Profile, Smart Messaging Tools, Label to active chats, Message Statistics all help to give a highly professional and responsive experience to the customers.
Systematix Infotech enables small businesses to leverage this two way conversation platform for increasing business efficiency and customer responsiveness. These pocket friendly WhatsApp solutions are a great way both for your internal team and task management and sales and/or customer service.
The biggest advantages of WhatsApp Business and WhatsApp Business API chatbots is that it can help build a stable and long-term relationship with your customers over highly engaging WhatsApp platform. Many enterprises are integrating WhatsApp Business in their communication channel to establish dialogue instead of monologue. Some of the business Use cases are:
Establish 24/7 connectivity with your customers for an instant conversation with your systems as and when they need to connect.
Grow your brand faster by creating conversational company profiles to interact with prospects.
Why login and check dashboards for KPIs. Get quick business update and monitor.
Why make your employees wait for the information. Improve employee engagement.
To automate the interactions with your employees, customers, and prospects using WhatsApp.