A leading organized retailer from central India in lifestyle, fashion and hypermarket with 100 stores aimed for 4x growth in revenue. In order to work out strategy for increasing sales of each store, they wanted to closely observe the consumer patterns and buying behaviour. They wanted to have evidence-based answers to below questions.
This approach gives a clear picture of each store’s potential, also what works and what not and accordingly take a call on further investment in stocks, liquidation for avoiding overstocking and the need for opening new stores.