The digital revolution is restructuring business, and the eCommerce sector will be no exception. Ecommerce Application Development for business is transforming the way people purchase online. Thus, you should keep yourself one step ahead of the competition in the current retail industry to gain the additional mileage.
Mobile applications have become an indispensable component of any business’s strategy for reaching a wider audience as a result of technological advances. Mobile apps have altered the way merchants interact with their consumers. There is no need to rely on bulletin boards or print media to advertise special deals or promotions when an eCommerce mobile application can do it more efficiently.
As per eMarketer projections, Retail eCommerce sales reached $2.4 trillion in 2019. Similarly, mobile eCommerce is anticipated to reach $3.7 trillion by 2021. If you operate an eCommerce firm, you must acknowledge and embrace this reality. With most of it moving in the direction of mobile, your eCommerce store can never attain its maximum potential without the addition of a smartphone application.
Let’s examine, how a Mobile eCommerce Application may help you 10X the value of your e-commerce store.
How Can Mobile eCommerce Applications Increase Your Business’s Value and Revenue?
Today, customers are connected to brands 24 hours a day, seven days a week, primarily because of mobile devices. Furthermore, these mobile gadgets have altered how we connect with brands, gather information, and shop. Customers are increasingly shopping via smartphones, and firms must include these mobile applications in their marketing strategies. This contributes to a shift in the way customers and brands engage.
To maximize the value of connected customers, businesses must maintain a constant and continuous presence via mobile eCommerce. Not only does a mobile commerce application keep customers engaged with the company, but it can also be utilized to distribute promotions, deals, and discounts to customers efficiently.
Enhanced Consumer Experience
Customers today expect a tailored experience throughout their relationship with a company. And that is not feasible if you rely just on a website to communicate with your consumers. If you want people to keep coming back to your product, mobile applications can help.
By combining new technologies such as AI, machine learning, augmented reality, and virtual reality in a mobile eCommerce application, you may gain valuable information about your consumers, such as:
- What do your customers enjoy?
- When do they make purchasing decisions?
- How long do people deliberate before making a purchase?
Once you have gathered all of this data, you can give an optimal shopping experience to your customers, therefore increasing your sales.
Increased Conversion Rates
There is no question that eCommerce Applications result in increased conversion rates. And, ultimately, it is all that matters since it generates income. Therefore, if you own an eCommerce firm, you may be wondering, “Why do I need a mobile app?” For increasing conversion rates, this is the straightforward answer.
When clients purchase a product, they want a smooth purchasing experience, which you may provide through the use of a mobile application. There are several causes for this:
- Mobile applications provide conversion-enhancing features such as push notifications.
- All data (shipping address and payment details) is kept in mobile applications for quick checkouts.
- You may incorporate mobile wallets into your eCommerce application to streamline the checkout process.
These mobile apps reduce the quantity of data that customers must input during the checkout process. As a result, finding a reliable Ecommerce Development Company to develop your mobile app is viewed as a more simple and straightforward alternative than other platforms, which enhances firms’ total profitability.
Enhanced brand visibility is one of the most compelling benefits of Mobile Commerce and a compelling incentive to build an eCommerce App.
Because the majority of customers spend their time on their mobile devices, companies can easily engage with them via mobile platforms. However, a company must provide an exceptional smartphone app experience that customers adore. Because users become annoyed quickly on tiny displays, and according to Statista, 35% of mobile app users would delete an app if they find it difficult to use, this results in a poor UX.
As a result, combine strategic branding with stunning UI/UX design to leave a positive impression on mobile users. Moreover, to maximize the effectiveness of your eCommerce application branding, you must respond to every consumer inquiry. The more information a brand has about its consumers, the more effective it will be in resolving their problem points.
Increased Efficiency and Revenue
Mobile applications are seen as more controllable and user-friendly than desktop applications. Regardless of the fact that their implementation is sometimes characterized as pricey, they are frequently capable of meeting consumer requirements and considerably increasing sales. The link is straightforward: a fantastic smartphone app with the appropriate idea and functionality results in increased client acquisition. Increased consumer traffic results in increased orders, which means your revenues increase.
Another technique that aids in brand reputation management and sales growth is referred to as ‘Push Notifications.’ Businesses may use push notifications to immediately communicate with their consumers and inspire them to place urgent orders.
Mobile applications are critical in building businesses’ relationships with their customers. The days of businesses relying on highway banners, web banners, posters, Facebook/newspaper advertisements, or affiliate marketing to influence buyers are long gone. At the moment, mobile eCommerce applications are likely to save businesses since they enable firms to better understand their clients by bringing them closer with a simple ‘finger touch.’
Given that customers spend significant amounts of time on mobile applications, ensure that you hire an excellent Open Source Development Company or Application Development company to build your eCommerce App. Here are some ways that a mobile eCommerce application may help you increase client loyalty:
- Consistent brand value is achieved via the use of a uniform design and functionality on a mobile application that customers can rely on.
- Offering your consumers a personalized experience, such as priority features and useful suggestions on the basis of their queries and transactions.
- Utilize push notifications to connect with your consumers about promotions and special deals, as well as to alert them when goods return to stock.
- You may encourage consumers to return by offering loyalty programs such as discounts, special offers, incentives, or a new edition.
- Providing excellent communication assistance 24 hours a day, 7 days a week, connecting your brand and consumers to resolve their inquiries via chat session or chatbot.
Reduce the Rates of Cart Abandonment
Shopping cart abandonment is a significant issue for eCommerce merchants. It’s among the most critical KPIs to measure. Cart abandonment is particularly aggravating since the client is typically only one or two steps away from completing the transaction. Therefore, what went wrong?
These are just a few of the most often cited causes for shopping cart abandonment:
- Additional fees such as delivery and taxes — 65%
- Being compelled to make an account — 40%
- Protracted and difficult checkout procedure — 28%
- The customer was unable to view or compute the entire cost — 25%
- Websites that crashed or had problems — 20%
- The customer was hesitant to trust a website with their credit card details — 10%
Apart from financial considerations, the most prevalent causes for cart abandonment are user experience-related. However, mobile applications eliminate these issues. eCommerce mobile applications help to eliminate friction during the checkout process. Once a consumer makes a purchase, their preferences are kept in the app’s settings.
Thus, the next time they make a purchase, they will not have to manually input their names, postal code, and billing information. The entire buying procedure may be finished in a matter of seconds with only a few clicks.
Finally, customers love anything that simplifies their work and saves them time. Furthermore, assume your target audience consists of Millennials or Generation Z. In such a scenario, you’ll need to carefully plan your marketing campaign, as their attention span is shorter.
According to Google research, the bounce rate of a mobile website increases with each millisecond it takes to render a page. According to the same research, a mobile landing page may take approximately 22 seconds to fully load, and 55% of consumers will leave and abandon their basket if a page takes longer than 5 seconds to load on phone. That is a significant issue.
And the only way forward is through the use of a mobile eCommerce application. Mobile Applications load 1.5 times quicker than eCommerce websites. Likewise, data processing occurs in the blink of the eye with mobile applications, delighting customers by delivering a smooth purchasing experience and saving them time.
Most Promising eCommerce Mobile Application Innovations for the Next 5 Years
Considering the eCommerce problems that businesses encounter today, the following are some important aspects that you must include in your app when you hire Magento developers to ultimately increase sales and revenues.
As per VentureBeat, the business for voice shopping applications is anticipated to expand from $3 billion in 2018 to $50 billion in 2022. With such rapid development, voice integration in Mobile eCommerce Apps is predicted to be one of the most popular eCommerce trends, and for good reason.
Three advantages that speech communication will provide to eCommerce are as follows:
- Speed: This function will deliver faster results since voice search is 3.7X faster than writing.
- Convenience: When contrasted to text searches, voice searches are far more simple for clients because they only need to say their question instead of typing it.
- Adaptability: According to ComScore, voice searches will account for 60% of all queries by the end of 2021. This demonstrates how quickly individuals adjust to this new standard.
Now the question that arises is how firms can use speech technology in their eCommerce applications? In the upcoming years, voice will be used for purposes other than search as well. For optimal outcomes, eCommerce business owners should design their mobile commerce apps to enable customers to perform a variety of additional tasks using speech technologies, including the following:
- Purchasing a product
- Keeping track of a package
- Contacting customer service
- Accumulating things in the cart
Thus, if you’d like to create a flawless buying experience for your consumers, consider including voice search as a must-have element on your list to increase your business’s profitability.
Social Commerce is no longer a fad. With applications such as Instagram is now allowing customers to pay without leaving the app, this functionality will only help to grow eCommerce in the coming years and make it more appealing to customers. To demonstrate this, the following statistics are from the United States of America’s internet users:
- 45% use social media to conduct product research prior to making a purchase.
- 39% report making a purchase as a result of social networking.
- 60% said they use Facebook to look for Christmas buying ideas.
- 55% said they made a purchase after finding a product through social media.
Thus, in order to remain competitive in the coming years, it is critical to fuel your eCommerce business with social media. It may assist you in reaching a larger audience, increasing consumer interaction, promoting your brand, and generating a greater return on investment.
Due to the fact that this trend is fresh (and rapidly gaining traction), you may leverage it successfully to develop mobile commerce applications.
With the eCommerce market becoming more competitive, firms are increasingly offering their items through a variety of channels, including websites, mobile applications, and physical storefronts.
However, as an eCommerce business owner, you are responsible for providing a consistent consumer experience across all of your platforms. For instance, if a client browses your mobile application and adds an item to his basket with the intention of shopping later, these things should not be removed when the user accesses the e-store website via desktop.
You must ensure that all of your channels are in synchronization. According to studies, over 70% of buyers begin shopping with one device and complete their purchase on another. Now, let’s look at how you may implement an omnichannel approach with the help of an eCommerce application.
Assume a client searches for an item on your eCommerce mobile application today and then visits your shop the next day. Thus, the most effective method of providing an omnichannel experience would be to target the client via a push notification linked to his or her search. You may offer them a deal on the goods or just describe the USPs of the product in a brief and succinct style.
Chatbots for Mobile
Chatbots on mobile devices are not the latest craze. For years, some of the greatest eCommerce mobile applications have had this functionality. However, their use in eCommerce apps is expected to expand in the future years as they fulfill a variety of tasks. These AI-powered technologies may bring several benefits to your eCommerce applications, including the following:
- Improved customer experience by providing intelligent customization when engaging with people.
- Improved analysis of consumer interests, dislikes, and preferences to enhance suggestions.
- Increased consumer engagement for eCommerce apps through simultaneous communication with several clients.
- Providing round-the-clock help for addressing inquiries and concerns.
- Saving time and money by eliminating the need to hire a human customer care representative.
Numerous Payment Methods
As per Statista, the digital payment sector is developing at a 65 percent compound annual growth rate. Therefore, if you’re considering building an eCommerce application for your e-commerce site, don’t forget to include various mobile wallets or payment methods.
Nowadays, customers frequently make purchases using mobile wallets such as Paypal, Google pay, Apple Pay, or Venmo. Importantly, these are secure and speedy, completing the task with only a few touches.
We are all aware of how inconvenient it is to be required to re-enter our credit card information repeatedly in order to finish a purchase. This is the point at which you can permanently lose a customer. Therefore, to ensure that you retain clients at this point, try adding as many payment options as possible into your app. Moreover, wearables may be utilized to execute mobile wallet purchases, enhancing the customer experience. The more the ease, the greater the conversions.
Now that you’ve learned everything you need to know about mobile eCommerce applications or website development services, it’s time to launch your business. With the above points in mind, it’s easy to see how a Mobile eCommerce App benefits your online business by increasing consumer engagement and connecting you with your target audience. Therefore, if you want to create a strong clientele and increase your revenue, implementing the steps above will be your first major step toward recognition and sales.