Put users in the centre, and watch outcomes step in front. Leverage smarter design thinking to drive more robust business outcomes.

Design Thinking

Empathise. Uncover. Optimize.

Unleash best design thinking practises to redesign your business journey.

  • Deploy empathy to scratch under the surface and understand the walls & potholes your customers are running into.

    Deploy empathy to scratch under the surface and understand the walls & potholes your customers are running into.

  • Uncover user habits and motivators and to mine deeper insights about the nature of the problems.

    Uncover user habits and motivators and to mine deeper insights about the nature of the problems.

  • Optimize the solution by iteratively redefining, testing and piloting.

    Optimize the solution by iteratively redefining, testing and piloting.

Start with the End-User: Leverage Design Thinking

Businesses, while designing an application, service, or even software, get so engrossed into the technical realms that the emotional connect with the end-user snaps, almost unwittingly. Design thinking specifically focuses on the end-user by bringing a collaborative approach towards structuring an idea specifically for non-designers and designers to work together on something creative.

Design Thinking is the backbone of every Technical Service that’s even around and we prioritize it more than anything else.

Let’s Connect

Decoding the Method fuelling our Design Thinking Methodology

It all begins with the user: Keep them at the front and even at the center.

  • 01. Analyze User Pain-Points

    Leverage low-code platforms to stay close to user pain-points and expectations at every stage of the design & development cycle.

  • 02. Structure Plans, Strategies, and Prototypes

    Share MVP’s, design thinking workflows, and working prototypes with users in real-time to gather accurate, on-ground feedback.

  • 03. Gather Insights to Process Feedback Intuitively

    Deploy insight gathering mechanisms immersively across the loop to ensure feedback is processed instantly.

Convert ideation & iteration into a process cornerstone.

  • 01. Ideate Strategies into Real-Time Models

    Deploy functional prototypes while garnered insights are still relevant by unleashing the latest environments.

  • 02. Work on the Best Design by Using the Trial-and-Error Approach

    Experiment with UI screens and interfaces to home into one that combines empathy with responsiveness optimally.

  • 03. Bridge the Gap between Users and Developers

    Bring developers and users on the same page in real-time to ensure the first-hand transfer of feedback and agile iterations in regard to the design thinking process.

Accelerate prototype-to-production time.

  • 01. Create Life-Like Prototypes for Better Analysis

    Go beyond mock-ups and build prototypes that closely simulate the final design.

  • 02. Make Room for a Collaborative Approach by Infusing Logic in Prototypes

    Expedite collaborative development over a common metaphor by extending prototypes with integrations and complex logic.

  • 03. Scale User Preferences all over again, Iteratively

    Iteratively develop, deploy and scale with user stories, sprints, and backlogs.

Champion re-adoption via lateral thinking.

  • 01. Implement Design Thinking across Diverse Verticals

    Pre-define design parameters to ensure consistency and reuse – be it widgets, page templates, user interfaces, mobile UI designs, or building blocks.

  • 02. Make Room for Customization

    Quick start development by custom-crafting critical elements into a bespoke starter app.

  • 03. Perpetuate the Approach towards Lateral Thinking

    Initiate developers to unleash winning UI by interpreting best-practices via lateral thinking.

Our Design Thinking Workflow in a Nutshell

How we do what we do.

Design Thinking Methodology

Diversity, Direction, and Differentiation: Our ‘3D’ Service Pillars

  • We Value Human Experiences in regard to the Design Thinking Process
  • Direction: Once the exact strategy is zeroed in on, we head towards perfection in a collaborative manner
  • Diversity - Analyze diverse set of client requirements and the business loopholes before proceeding
  • Differentiation: We make sure customized designs are offered to different clients, based on their individual preferences

Deciphering the dots connecting our Design Thinking Processes.

There is a carefully defined area that’s encompassed within the realms of Feasibility, Viability, and Desirability. Treading within this area makes room for creative thinking, intuition, and innovation; something that requires human experiences. We make human-focused innovation a reality, in regard to the design thinking workflow and this is what separates us from contemporaries.

We also believe that design thinking processes can and should be implemented across diverse industry verticals- including mobile designs, UI design, and UX design requirements.

Our design strategy principles are tried and tested with complete emphasis on:
  • Targeting the Actual Intent behind a set of solutions and outcomes
  • Delivering solutions that have practical significance
  • Driving positive outcomes while addressing speed and scalability issues
We, therefore, stand by:
  • Deepest possible understanding of customer preferences
  • Emphasis on loyalty and customer experiences
  • Customer validation across diverse verticals
  • Customized Solutions that are more than mere prototypes
It all begins with the user: Keep them front and centre.

It all begins with the user: Keep them front and centre.

Leverage low-code platforms to stay close to user pain-points and expectations at every stage of the design & development cycle.

Share MVP’s and working prototypes with users in real-time to gather accurate, on-ground feedback.

Deploy insight gathering mechanisms immersively across the loop to ensure feedback is processed instantly.

Convert ideation & iteration into a process cornerstone.

Convert ideation & iteration into a process cornerstone.

Convert empathy stage learnings to align multi-functional teams to brainstorm ideas.

Deploy functional prototypes while garnered insights are still relevant by unleashing the latest environments. Experiment with UI screens and interfaces to home into one that combines empathy with responsiveness optimally.

Bring developers and users on the same page in real-time to ensure first-hand transfer of feedback and agile iterations.

Accelerate prototype-to-production time.

Accelerate prototype-to-production time.

Go beyond mock-ups and build prototypes that closely simulate the final design.

Expedite collaborative development over a common metaphor by extending prototypes with integrations and complex logic.

Iteratively develop, deploy and scale with user stories, sprints, and backlogs.

Champion re-adoption via lateral thinking.

Champion re-adoption via lateral thinking.

Pre-define design parameters to ensure consistency and reuse – be it widgets, page templates or building blocks.

Quick start development by custom-crafting critical elements into a bespoke starter app.

Initiate developers to unleash winning UI by interpreting best-practices via lateral thinking.

Ready to re-think design thinking?